A Little Story
In the lush green hills of a small village in Rwanda, our founder spent his childhood. Born into poverty, life was filled with challenges but also endless hopes and dreams. The children in the village often crafted small ornaments from stones and twigs found on the ground, and he always managed to create the most popular pieces. This unique sense of beauty sparked his deep-seated creativity.
As he grew older, his horizons broadened. A chance scholarship from a charity organization brought him to the United States for education. Walking the streets of New York, he encountered hip hop culture for the first time. The power and freedom of expression found in this culture deeply attracted him. It reminded him of his days crafting with stones and twigs, using what little he had to express himself.
These experiences converged into the inspiration to establish HEYICE. He envisioned a brand that did more than sell jewelry; it would tell stories, express identities, and celebrate cultures. HEYICE, where “ICE” represents the sparkle of jewelry and “HEY” is a greeting, symbolizing welcome and inclusion.
- Starting from humble origins in a College Point basement, HEYICE has grown into a global brand with a dedicated following of thousands.
- Our journey has been marked by collaborations with numerous celebrities and influencers, propelling us towards our goal of becoming one of the leading hip-hop jewelry brands in the industry.
We take pride in using only the highest quality materials. Whether it's VVS Moissanite or Cubic Zirconia stones, we prioritize quality while offering an extensive selection at unbeatable prices.